Is Google Killing Your Call Button? Navigating the New SERP & AI Changes

Welcome back to another episode of Google Business Buzz! This week, Henry Heredia and Chris Blake dive into the rapidly changing landscape of Google’s Search Engine Results Pages (SERPs) and how AI is completely transforming the way local businesses get found online.Have you noticed your Google Business Profile (GBP) getting pushed down the page? Or worse, that your direct "Call" buttons are disappearing on mobile? Henry and Chris break down the shocking recent data (including a study showing 4 out of 5 map pack searches now lack a call button) and discuss why Google's ecosystem is shifting heavily toward a "pay-to-play" model with Local Services Ads (LSA).Plus, we explore how AI Overviews (like Gemini and ChatGPT) are pulling data from entirely new places like Facebook, Yelp, and Instagram. If you're a local business owner or a marketing DIYer, this episode is a wake-up call: relying on just one platform is no longer enough. You have to be everywhere.In This Episode, We Cover:00:00 Upgraded setups, new podcast etiquette, and welcoming you back!00:45 The disappearing GBP call buttons and wild changes to Google SERPs.02:25 Desktop vs. Mobile: How AI overviews and LSAs are altering search results.04:50 Why ChatGPT and Gemini make omnichannel marketing (Yelp, Facebook, Instagram) crucial for local SEO.11:00 Why classic Google search is still the undisputed juggernaut, despite the rise of AI.12:40 Social media targeting, hyper-personalized ads, and the truth about your phone "listening" to you.15:40 Website traffic vs. qualified leads: When and how to use retargeting ads.17:50 A recent Small Biz Edge study reveals 80% of Map Pack searches have lost their call buttons.19:00 The rise of conversational, long-tail searches and why you need to adapt.Stay Connected with OMG National:Call: (800)789-4619Website: https://omgnational.com/Instagram: https://www.instagram.com/omgnational/X (Twitter): https://twitter.com/omgnationalFacebook: https://www.facebook.com/omgmedia/LinkedIn: https://www.linkedin.com/company/omg-national/Google Business Buzz Podcast Brought to you by:OMG Nationalwww.omgnational.com