Is hustle culture bad for startups?

We live in a world that glorifies 'hustle culture' for entrepreneurs, but does it work?Those brave enough to start their own businesses are expected to work nights and weekends, sacrifice family time and even ignore their own health, wellbeing and mental health, as they chase their dreams.And yet, with all that some 90 percent of all startups fail. Is there an alternative approach that embraces hard work, but also puts the health of the entrepreneur at the heart of the new business?What impact would that have on the success ratio? This is just one of the questions longstanding Dubai businessman Phil Bedford - aka The Rebel Networker - tackles in the latest episode of 'the mentl space'.(special thanks to Tales and Heads agency for hosting the conversation)