Is it fair to charge people different prices? episode artwork

EPISODE · Feb 14, 2024 · 33 MIN

Is it fair to charge people different prices?

from Chicago Booth Review Podcast

We are used to paying different prices for airline tickets, Uber rides, and hotel rooms, but can you imagine a time when all sorts of retailers use data to tailor their marketing and pricing for each individual customer? Does fairness require prices to be equal for everyone, or do certain groups and individuals deserve discounts? In this episode, Chicago Booth's Jean-Pierre Dubé and EngineBI's Jon Morris discuss the ethics and practicalities of personalizing pricing.

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Is it fair to charge people different prices?

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This episode is 33 minutes long.

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This episode was published on February 14, 2024.

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We are used to paying different prices for airline tickets, Uber rides, and hotel rooms, but can you imagine a time when all sorts of retailers use data to tailor their marketing and pricing for each individual customer? Does fairness require prices...

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