Is It Time to Replace Funnels, Customer Avatars, and Cold Outreach?
from The Content Brief Hosted by Scott Murray
This week's briefing takes a critical look at outdated marketing habits (like avatars and funnels), as well as other ways that might disrupt connections between brand and audience. You'll hear: Phil Treagus Evans shares an "EMPATH Framework," designed to go beyond avatars and one-dimensional demographic labels and build deeper, human connections. Michael Maximoff shares a perspective that cold outreach doesn't work the way it did in 2010, and how to reframe it for your prospects and audience today. With new research showing that listeners give new podcasts very little time to impress them, I'll share some mistakes to avoid at the start of an episode. This episode is all about breaking out of old habits for the better of your business and your audience. Sometimes you just need to tweak it. Other times, you may need to scrap the whole thing! Full show notes with links - https://www.yourcontentbrief.com/is-it-time-to-replace-funnels-customer-avatars-and-cold-outreach/
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