PODCAST · business
The Content Brief
by Scott Murray
The Content Brief is a unique content marketing podcast that blends profound insights in a focused, engaging narrative.Instead of a traditional interview podcast, The Content Brief takes the best and most impactful moments from a more extended conversation and infuses them with music, sound effects and pop culture drops.A chime signals key takeaways throughout each episode, culminating in a concise summary at the end, ensuring you leave with actionable insights. Content Innovator Scott Murray guides you through each episode. He adds insights into consumer behavior, humanized communication, and modern marketing strategy, offering a comprehensive perspective that ties all elements together.Designed for both B2B and B2C audiences, The Content Brief is committed to delivering substantial value while honoring your time. Episodes are released every other Wednesday.
Episodes
-
Giving New Words a Try, More Issues with AI
This episode explores how the words we use—in emails, employee advocacy, and content strategy reveal patterns that fail to resonate and create disconnection. Plus, while AI wants to please, that's not always a good thing. You'll hear how language from spammy marketing emails might be causing…
more -
Are We Asking the Right Questions About Our Content?
This episode challenges us to step back and examine whether our content challenges stem from marketing problems or from human behavior patterns that affect everything we do. _*]:min-w-0 !gap-3.5"> You'll hear how crisis communication and job searching reveal similar human patterns to many common...
-
The Next Episode is October 8th
There will be no new episode this week, but the next episode is scheduled for October 8th.
-
Is It Time to Replace Funnels, Customer Avatars, and Cold Outreach?
This week's briefing takes a critical look at outdated marketing habits (like avatars and funnels), as well as other ways that might disrupt connections between brand and audience. You'll hear: Phil Treagus Evans shares an "EMPATH Framework," designed to go beyond avatars and one-dimensional...
-
Can Blogs Succeed Where Templated Marketing Fails?
This week's briefing examines the issue of templated thinking, ranging from copy-and-paste posts on LinkedIn to the striking example of 7,000 white papers that were almost entirely unread. Both highlight what happens when marketers repeat tactics without critical thought. Then we'll preview the...
-
Are We Drowning in Our Own Marketing Language?
This week, we break down a real example of transforming generic marketing language into meaningful content, explore how gated content barriers have spread beyond contact forms, and I share an AI mistake I made that others can learn from. You'll hear: A step-by-step transformation from generic...
-
Connecting on Social: Do We Sound Like Humans or Radio Ads?
This week, we examine how templated language can dehumanize LinkedIn DMs, the tendency to overthink our video content, the benefits of trying out Instagram, and how to transform a mobile experience into a Disney ride. You'll hear: How LinkedIn DMs that start with "At" instantly sound like radio...
-
Has Human Language Disappeared in Content?
This week, we're looking at the gap between what marketers say and what they actually do—and how that disconnect shows up in their messaging, their goals, and their use of AI. You'll hear: Why so many "human" content strategists still sound robotic (via insight from Christopher Penn) A…
more -
What's Going on With The Podcast?
Just touching base with you about what's been going on and what to expect next!
-
Is Your Content Creating The Right Perception?
Shira Abel is the CEO and Founder of Hunter & Bard and creator of The Perception Formula. She's here to help consider the ways company attitudes about audiences inevitably shape the content we create. She'll add much-needed depth and context to the concepts of having self-awareness in the content...
-
How to Create Content That Surprises Your Audience (R)
This week, we're revisiting the episode featuring Marcus Sheridan. The show is back with a new episode on April 2nd. Sometimes, the simplest changes in a mindset or approach can make the biggest difference in improving your content strategies. However, the barriers that often block content...
-
How Do You Cure Generic Content Disease?
Matt Locke, Director at StoryThings, joins us to discuss the epidemic of uninspired content marketing and how businesses can create truly distinctive thought leadership. Matt brings decades of experience from his BBC and Channel 4 background to explain why so much content fails to resonate with...
-
How Can Writers Take Control of AI Instead of Fearing It?
In this episode, book coach and business advisor Jackie Lane reveals why writers shouldn't fear AI but should instead take agency over how they use it. As the founder of the HII (Human Intelligence and Imagination) Project, Jackie shares insights from both sides - as someone who actively uses AI...
-
How Can Social Media Work for Non-Sexy Brands?
Do you think social media can't really be "social" because people won't care or you don't work for a sexy brand? In this episode, John Gonzalez from the Northeast Ohio Regional Sewer District shares how his team transformed their utility's social media from basic announcements into engaging...
-
Can Content Strategy Build a Stronger Company Culture?
We know that internal communication can impact external communication (content marketing), but can content strategies improve internal communication and company culture? Communications expert and strategist Kristin Quiroz Bayona is here to explain how social media, video, and podcast strategies…
more -
How Should Marketers Use AI in 2025? (with Dan Nestle)
In this episode, Marketing Communications and AI expert Dan Nestle joins us to discuss how businesses can apply everything we've learned about AI in content marketing to their 2025 strategies. Dan shares insights on avoiding the dull content from over-relying on AI and discusses how to use it as…
more -
Why Do Ted Lasso's Lessons Work in Real Life Businesses?
Ted Lasso isn't just a heartwarming comedy series - it's packed with powerful lessons about leadership, company culture, and communication. These factors can make or break a company's culture, content success and audience reputation. Nick Coniglio and Marnie Stockman are successful tech...
-
What Can Marketers Learn From Pop Culture?
I'm one of those guys who can incorporate pop culture references into just about anything, but today, I'll be linking them to marketing, content and audience. Pop culture can put marketing concepts in a fresh context that resonates in unique and meaningful ways. Today's examples include: &]:mt-2...
-
How Do Real Photos Attract Relevant Buyers?
Professional photos can be the deciding factor when clients choose between experts. John A. Demato, a visual storytelling expert who works with speakers, authors, and consultants, explains why authentic photos can be a real game-changing difference-maker for their business. Today, he'll share how...
-
What Can Higher Education Learn About Modern Marketing? (With Brian Piper)
While finding the right language is always a challenge in content marketing, some industries get stuck using the same words. In the higher education industry, it can be words like "student-centric." Brian Piper is the Director of Content Strategy and Assessment at the University of Rochester and...
-
The Show Returns on October 23
Hello! I was out of town last week, but I'm back now and booking guests for the rest of 2024. The next show will be in two weeks - October 23.
-
How to Create Emails That Your Audience Wants to Read (with Ed Forteau)
Cisco Talos Intelligence estimates that 150 billion emails sent globally are spam. Even marketers get a lot of spam! So, if you're a marketer, how do you create emails that stand out from the spam, make connections, generate responses and develop long-term customer relationships? Business...
-
How Can You Create Marketing That Sticks? (with James I. Bond)
Ever wonder why some slogans, product names or ads stick in your head while others fade away? James I. Bond does, and he's written a book about it called Brain Glue. In today's episode, he shares: Why some ads make you flinch How a clever name can turn a copycat product into a goldmine Why men...
-
Show Returns Next Wednesday
After a short break (holiday weekend) - the show will be back next week!
-
Who Social Cares on Social Media? (with Brooke B. Sellas)
Let's dive into the world of social care and digital customer engagement with Brooke B. Sellas, founder and CEO of B Squared Media and author of Conversations That Connect. Brooke shares her extensive experience in leveraging social media to enhance customer experiences, focusing on proactive...
-
Why Behavioral Science is Better Than Marketing Science with Nancy Harhut
Nancy Harhut, Co-Founder and Chief Creative Officer at HBT Marketing, takes us into the fascinating world of behavioral science and reveals how it can completely evolve your marketing strategy and generate next-level results. We explore critical concepts like availability bias, information gap...
-
How Can You Balance AI and Human Touch in Your Content Strategy? (With Andy Crestodina)
Content strategist and thought leader Andy Crestodina joins us to explore the balance between leveraging AI technology and preserving the irreplaceable human touch in marketing. What is AI good at? What is it not good at when it comes to content? What are the pitfalls of over-reliance on AI? How...
-
Why Do People Love Brands Who Embrace Community Marketing? (with Mark Schaefer)
Globally recognized marketing strategist and bestselling author Mark Schaefer began to notice the shift toward community marketing as he wrote Marketing Rebellion and then Belonging to the Brand. This book contains insights, frameworks, and research showing how companies can harness the ultimate...
-
What Do Modern Content Marketers Need to Know? (with Robert Rose)
Today's featured expert is Robert Rose, Chief Strategy Officer at The Content Advisory and Chief Strategy Advisor at The Content Marketing Institute. Robert sheds light on the critical evolution from traditional content campaigns to an always-on approach, explaining how this shift enhances...
-
How to Create Content That Surprises Your Audience (with Marcus Sheridan)
Sometimes, the simplest changes in a mindset or approach can make the biggest difference in improving your content strategies. However, the barriers that often block content improvements come from inside a business. Today's expert has some answers. Marcus Sheridan is a world-renowned keynote...
-
Does Empathy Break The Marketing Funnel? (with Carmen Collins)
Carmen Collins is a visionary who has built and led social and content teams for brands like Intuit QuickBooks, Wish, and Cisco. She is a social media and influencer marketing leader specializing in award-winning content marketing expertise, empathy, and storytelling. She explains: The True…
more -
Introduction to The Content Brief
In this brief introduction to The Content Brief, I explain what to expect from each episode, how it relates to content marketing and innovation and why it's called The Content Brief.
We're indexing this podcast's transcripts for the first time — this can take a minute or two. We'll show results as soon as they're ready.
No matches for "" in this podcast's transcripts.
No topics indexed yet for this podcast.
Loading reviews...
ABOUT THIS SHOW
The Content Brief is a unique content marketing podcast that blends profound insights in a focused, engaging narrative.Instead of a traditional interview podcast, The Content Brief takes the best and most impactful moments from a more extended conversation and infuses them with music, sound effects and pop culture drops.A chime signals key takeaways throughout each episode, culminating in a concise summary at the end, ensuring you leave with actionable insights. Content Innovator Scott Murray guides you through each episode. He adds insights into consumer behavior, humanized communication, and modern marketing strategy, offering a comprehensive perspective that ties all elements together.Designed for both B2B and B2C audiences, The Content Brief is committed to delivering substantial value while honoring your time. Episodes are released every other Wednesday.
HOSTED BY
Scott Murray
CATEGORIES
Loading similar podcasts...
Frequently Asked Questions
How many episodes does The Content Brief have?
The Content Brief currently has 32 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Content Brief about?
The Content Brief is a unique content marketing podcast that blends profound insights in a focused, engaging narrative.Instead of a traditional interview podcast, The Content Brief takes the best and most impactful moments from a more extended conversation and infuses them with music, sound effects...
How often does The Content Brief release new episodes?
The Content Brief has 32 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Content Brief?
You can listen to The Content Brief on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Content Brief?
The Content Brief is created and hosted by Scott Murray.
URL copied to clipboard!