Is Liquid Glass Good Design? | Growing A Fruitful Brand | Episode 71

On September 15th Apple released iOS 26 – featuring a controversial all-new design language that they’re calling “Liquid Glass”. Drawing inspiration from transparency, magnification and reflection of actual glass, Apple is trying a new twist at “skeuomorphism” – a classic design practice that incorporates real-world visual elements and textures into digital interfaces.Raj and Ben take you on a journey through the evolution of smart phone interface design and explore the implications of this radical new design language by such an industry leader. What does Liquid Glass mean for brands? Will other companies need to adopt this new design aesthetic? How does Google’s new “Material 3 Expressive” design language compare to Apple’s update?Is Liquid Glass actually good design? And perhaps more importantly, is Liquid Glass good for us?Have you updated to iOS 26? What do you think of Apple’s new design?