Is Marketing and Branding Important for Your Nonprofit?

In this episode, Holly Rustick interviews Marivi V. Bryant, founder of Home Agency, discussing the critical role of marketing and storytelling for nonprofits. They explore how effective branding and a polished online presence can enhance a nonprofit's credibility and attract funding. Marivi emphasizes the importance of utilizing social media, creating engaging content, and leveraging available resources, including board members and interns, to build a strategic roadmap for success. The conversation highlights practical steps nonprofits can take to improve their marketing efforts and effectively communicate their mission.ABOUT OUR GUESTMarivi Bryant is the Founder and President of HOME Agency, a people-first marketing, branding, and communications firm with clients and team members nationwide. With nearly 25 years of experience across in-house and agency leadership, she built HOME on a simple belief: that marketing done with purpose and humanity can create measurable impact.Under her leadership, HOME partners with mission-driven organizations, consumer brands, and cultural institutions to deliver strategy, creative, and storytelling that connect brands to people in meaningful ways. Her experience includes guiding marketing strategy, brand development, and community engagement for organizations such as the Phoenix Suns, NASCAR Foundation, State Farm, Blue Cross Blue Shield, and national brands including New Balance, Giant Foods, and Girl Scouts of America.A native of Venezuela, Marivi came to the United States alone at age 13 to pursue tennis, later earning a Division I scholarship. That early experience taught her perseverance and independence, qualities that continue to shape her leadership today. She is passionate about community building and arts advocacy, serving on the boards of Slow Burn Theatre Company in Fort Lauderdale and Old Town Playhouse in Traverse City. Her past service includes leadership roles with the Blumenthal Center for the Performing Arts, Levine Museum of the New South, Arena Stage, and The Salvation Army of South Florida.In 2025, she launched the Values in Action Award, a $100,000 pro bono initiative supporting non-profits through strategic marketing and storytelling. The program reflects her commitment to using business as a force for good and creating opportunities for collaboration, growth, and lasting impact.Marivi continues to champion creativity, equity, and connection in both her professional and personal life. She lives in Michigan with her husband, Mathew, and their children, Logan and Lyla.CONNECT WITH OUR GUESTwearehomeagency.comLINKS MENTIONEDFreelance Grant Writer AcademyRESOURCES:Get Freelance Grant Writing Spicy Tips when you Join the weekly newsletter series “Write Grants. Get Paid”  https://grantwritingandfunding.com/Freelance Grant Writer Academy: Replace your Full-Time Income Writing Grants Part-Time from Home.https://grantwritingandfunding.com/freelance-grant-writer-academy/Rate, Review, & Follow on Apple PodcastsFavor, please? If you love this podcast, would you please do me a favor and leave a review on iTunes or your podcast listener?This helps others find the podcast and I read each and every review!“Every time I listen to Holly’s show, I learn something” <– If that sounds like you, please consider rating and reviewing my show! Also, if you haven’t done so already, follow the Grant Writing & Funding podcast to get grant and freelance grant writing proven strategies and conversations in your podcast player every single week.Thanks for listening!Warmly,Holly RustickLeading the $1 Billion for Good Movement: By 2030, aspiring and seasoned grant writers inside the Freelance Grant Writer Academy & Grant Professional Mentorship will 1) WIN $1 Billion in Grants, and 2) MAKE $30 Million in their Grant Writing Businesses. We are on our way already.———————————————————————————This podcast episode was lovingly sponsored by GEMS!This podcast episode is lovingly sponsored by Grant Easy Management Software (GEMS). Break Up with Your Spreadsheet – Get GEMS Grant Easy Management Software and NEVER MISS A DEADLINE AGAIN! Book YOUR FREE demo now! Click here: https://www.grantwritingandfunding.com/gems ———————————————————————————