is Marketing Broken? - Sir John Hegarty

from The Places We'll Go Marketing Show · host Ritchie & Mark

Discover the secrets of iconic advertising with Sir John Hegarty, founder of BBH and a creative industry legend. From Levi’s to Taylor Swift, Sir John shares how bold ideas shape brands and why creativity triumphs over data-driven strategies. Learn his take on marketing, the role of empathy in AI, and why great communication starts with understanding the problem. Packed with insights and inspiration, this episode is a must-listen for anyone passionate about creativity and innovation.

Episode metadata supplied by the publisher feed · Published Nov 19, 2024

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is Marketing Broken? - Sir John Hegarty

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