Is Marketing the New Gig Economy?

Times of chaos can be huge opportunities for companies who are open to thinking outside the playbooks and frameworks they’re familiar with. Leaders who approach current industry and economic challenges with curiosity and bravery will find themselves uniquely positioned to win. It’s time to get scrappy!This includes how marketing leaders plan for growth on limited budgets and even more scrutiny from investors, CFOs, and CEOs. These days, a good marketing strategy looks a lot more like a business strategy, and that’s a good thing. How come? The same old tactics aren’t as effective based on a cultural shift in focus to individuals over brandsWe’re living in a decentralized online social era, which is ultimately a good thing for brands, but short-term means a more hands-on approach and recalibration of how companies measure ROIMarketing talent is mediocre and they likely won’t be competitive until after they go through operating in a tough economy  What companies need most right now is a strategic growth plan optimized for short-term impact, flexibility, and efficiency. That’s where outsourced marketing partners shine a much-needed bright light on dark times.  Join your hosts, Devin Bramhall and Margaret Kelsey, as they explore the untapped potential outside of the traditional in-house marketing setup. Jump into the conversation:(10:30) The Freelancer Takeover(15:30) Understanding Leaders’ Challenges(18:45) Burnt out? Move on.(25:00) Our Consultant RecipeConnect with Devin: https://www.linkedin.com/in/devinbramhall/Connect with Margaret: https://www.linkedin.com/in/margaret-kelsey-104abba/Subscribe to our newsletter: https://dontsaycontent.substack.com/Created in partnership with Share Your Genius: https://www.shareyourgenius.com/