Is Meta Spending Too Much on One Ad?
from The Pubcast with Jon Loomer
Today's question is about what to do when one ad takes 50% of your budget and performance starts declining over time. Jon explains why uneven budget distribution isn't necessarily a problem, how push delivery can test whether Meta's allocation is correct, and why creating new and uniquely different ads is almost always the real solution over micromanaging which ads get spend. Want your question to be answered on a future episode? Go to JonLoomer.com/Question and record your question today.
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This episode is 3 minutes long.
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This episode was published on May 20, 2026.
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