Is Meta Spending Too Much on One Ad? episode artwork

EPISODE · May 20, 2026 · 3 MIN

Is Meta Spending Too Much on One Ad?

from The Pubcast with Jon Loomer

Today's question is about what to do when one ad takes 50% of your budget and performance starts declining over time. Jon explains why uneven budget distribution isn't necessarily a problem, how push delivery can test whether Meta's allocation is correct, and why creating new and uniquely different ads is almost always the real solution over micromanaging which ads get spend. Want your question to be answered on a future episode? Go to JonLoomer.com/Question and record your question today.

Episode metadata supplied by the publisher feed · Published May 20, 2026

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Is Meta Spending Too Much on One Ad?

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