Is Paid Digital Advertising for Lawyers as Hard as It Seems?

In this episode, Ben Glass and Eddie Hanline discuss the field of paid digital marketing for lawyers. Is Ben anti-paid digital advertising while Eddie is the paid digital guy?Which is harder? Generating a lead or dealing with everything that comes after the lead is generated?How Eddie jumpstarted his wife's personal injury practice.It is really possible to scale a practice 200% in a year?Does Google really favor ads purchased by agencies over individual firms?Calculating Return on Advertising Spend?Eddie Hanline is the owner of Client Forest; a Durham, NC based-business providing marketing and advertising services. Eddie has over a decade of experience and a dedication to bringing results to his clients.For more information about Eddie' services.Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.comWhat Makes The GLM Tribe Special?In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers. One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixingthe actual practice of law with business building in the way that we are.There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.