Is Pinterest Worthwhile for B2B?

I get this question a lot, so I’m excited to shed some light on the subject. Pinterest presents an interesting opportunity for B2B companies to drive traffic to their websites and convert those visitors into leads. Users on this platform tend to be well-educated with above-average income, and 93 percent of them utilize Pinterest to plan purchases, while another 87 percent of users indicated that Pinterest helps them decide what to buy. Sounds great, but what if you aren’t selling visually appealing jewelry or cute dog toys? Hopefully you weren’t expecting a direct yes or no answer, because like most things in marketing and business, the answer is “it depends.” I put together a list of questions to think through that will help you determine whether or not Pinterest is worthwhile for your B2B organization. Read this blog instead