Is SEO Dead? How AI Search Is Changing How Clients Find You | Cameron LiButti

Is SEO dead, or evolving faster than you can keep up? Fredrik sits down with Cameron LiButti of SpeedView Marketing to reveal how entrepreneurs and professionals can turn visibility into revenue — without wasting money guessing where to spend it. Cameron went from engineer to marketing founder, and now helps doctors, lawyers, and other high-value professionals win clients in crowded markets. He shares the exact framework for deciding where to invest first — starting with relationships before ad spend — and why chasing every trend burns budget fast. The conversation turns to how AI search is reshaping how clients find and choose who they trust with their money. Cameron reveals which industries already get 40-50% of new business through AI search, and why AI optimisation builds on SEO rather than replacing it. KEY TAKEAWAYS Start With Relationships, Not Ads: For local or early-stage businesses, real-world networking beats social media for winning first clients. Audit Before You Spend: Study competitors, define your unique position, and invest where ROI is highest — don't try to do everything at once. AI Search Builds on SEO: A fast, well-optimised website is still step one. YouTube, Reddit, and LinkedIn visibility increasingly shape how AI tools cite and recommend businesses. Know Your Audience First: Whether AI-search optimisation is worth it depends on whether your clients are actually using AI to search yet. Find the Winnable Gap: Skip the biggest, most competitive terms. Target smaller, less-contested opportunities you can actually rank for. Get Agent-Ready: As AI agents start booking and filling forms on clients' behalf, your website and CRM need to be machine-readable, not just human-friendly. BEST MOMENTS "Networking is where you should start" — get into the market and talk to people before spending on ads. "Don't just do it all" — being selective about where you invest is usually the fastest path to success. "Being consistent longer than other people are willing to be consistent" — the throughline behind both client results and personal success. TO CONNECT WITH CAMERON https://www.linkedin.com/in/cameron-libutti-bb131a66/https://www.bidviewmarketing.com/ LINKS Website: https://www.speedviewmarketing.com ABOUT THE PODCAST Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie. Listeners in 155+ countries. Community & Contact Community: https://bit.ly/4jxF94k LinkedIn: https://www.linkedin.com/in/sandvall/ Facebook: https://www.facebook.com/FredrikinLondon/ YouTube: https://www.youtube.com/@FredrikSandvall