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Is Share of Prompt the New Share of Voice? episode artwork

EPISODE · May 19, 2026 · 36 MIN

Is Share of Prompt the New Share of Voice?

from Decoding AI for Marketing · host Greg Stuart, Rex Briggs, Justin Inman

Justin Inman, founder and CEO of Emberos, is entrenched in the world of influencing what AI says about brands. He shares why responsible optimization — not gaming the system — may determine which brands thrive in the next era of AI-driven discovery. Plus, why marketers need to think about authority, structure, and narrative consistency and how AI visibility may predict real-world business outcomes like box office revenue.  For further reading:  AI Visibility Startup Emberos Raises $1.2M in Pre-Seed Funding: https://www.adweek.com/media/emberos-ai-justin-inman-funding/ Beyond The Slop: Why AI Brand Visibility Depends On Signal, Not Volume: https://www.forbes.com/councils/forbesbusinesscouncil/2026/03/31/beyond-the-slop-why-ai-brand-visibility-depends-on-signal-not-volume/ Listen on your favorite podcast app: https://pod.link/1715735755

What this episode covers

Justin Inman, founder and CEO of Emberos, is entrenched in the world of influencing what AI says about brands. He shares why responsible optimization — not gaming the system — may determine which brands thrive in the next era of AI-driven discovery. Plus, why marketers need to think about authority, structure, and narrative consistency and how AI visibility may predict real-world business outcomes like box office revenue.

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Is Share of Prompt the New Share of Voice?

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Frequently Asked Questions

How long is this episode of Decoding AI for Marketing?

This episode is 36 minutes long.

When was this Decoding AI for Marketing episode published?

This episode was published on May 19, 2026.

What is this episode about?

Justin Inman, founder and CEO of Emberos, is entrenched in the world of influencing what AI says about brands. He shares why responsible optimization — not gaming the system — may determine which brands thrive in the next era of AI-driven discovery....

Can I download this Decoding AI for Marketing episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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