EPISODE · Aug 6, 2025 · 43 MIN
Is The Art of Caring For People Gone? Ft. Ariel Roberts
from Revenue from Retention · host Celina Eklund
Did you know The color of your walls can affect your appetite? That's why many restaurants use warm tones like red, orange, and yellow — they're proven to stimulate hunger! Meanwhile, colors like blue tend to suppress appetite, which is why you rarely see blue dining rooms or restaurants. Today's guest is a creative force with an eye for style and a mind for business. Ariel Roberts is the founder of Roberts Studio Design — a branding studio known for transforming bold business owners into unforgettable brands. But her journey didn't start there. Ariel began her career in fashion design in Los Angeles, blending artistic expression with real-world edge. She later earned her degree in business management, bringing strategy into the mix. In 2020, Ariel and her sister took a leap into the creative space — and they've never looked back. From fashion to full-scale brand direction, she now leads entrepreneurs in building elevated, intentional, and high-impact visual identities. If you're ready to hear what it really takes to design a brand that sticks — from someone who lives and breathes creativity — you're going to love this conversation. Please welcome Ariel Roberts to the show! KEY TAKEAWAYS: Psychology of Color in Business Environments: Wall colors have a measurable impact on human behavior, particularly appetite. Restaurants strategically use warm tones (red, orange, yellow) to stimulate hunger and increase customer consumption, while cooler tones like blue naturally suppress appetite and are avoided in dining establishments. Career Evolution Through Strategic Pivoting: Ariel Roberts demonstrates how professionals can successfully transition between related creative fields by building on transferable skills. Her progression from fashion design to business management education to brand design shows how diverse experiences can create a unique competitive advantage. Sibling Partnership in Entrepreneurship: The 2020 launch of Roberts Studio Design as a sister partnership highlights how family collaborations can provide both emotional support and complementary skill sets when entering competitive creative markets, especially during challenging economic periods. Specialization in High-Impact Brand Identity: Roberts Studio Design focuses specifically on serving "bold business owners" rather than casting a wide net, demonstrating the power of niche positioning in the crowded branding industry by targeting entrepreneurs who want distinctive, memorable visual identities. Integration of Artistic Vision with Business Strategy: Ariel's combination of fashion design background and formal business management education allows her to offer clients both creative excellence and strategic thinking, bridging the gap between artistic expression and commercial viability in brand development. ⭐️CONNECT WITH ARIEL ON SOCIAL MEDIA ⭐️ ▶︎ INSTAGRAM: @robertsstudiodesign ▶︎ WEBSITE: https://robertsstudiodesign.com/ ▶︎ EMAIL: [email protected] CONNECT WITH CELINA ON SOCIAL MEDIA ▶︎ INSTAGRAM: Celina.Eklund ▶︎ FACEBOOK: Celina Eklund ▶︎ YOUTUBE: CelinaEklund NEW: Join us at https://www.celinaeklund.com/ for premium content - Enjoy! For sponsorships or business inquiries reach out to: [email protected] For Podcast Inquiries, please DM @Celina.Eklund on Instagram!
What this episode covers
Did you know The color of your walls can affect your appetite? That's why many restaurants use warm tones like red, orange, and yellow — they're proven to stimulate hunger! Meanwhile, colors like blue tend to suppress appetite, which is why you rarely see blue dining rooms or restaurants. Today's guest is a creative force with an eye for style and a mind for business. Ariel Roberts is the founder of Roberts Studio Design — a branding studio known for transforming bold business owners into unforgettable brands. But her journey didn't start there. Ariel began her career in fashion design in Los Angeles, blending artistic expression with real-world edge. She later earned her degree in business management, bringing strategy into the mix. In 2020, Ariel and her sister took a leap into the creative space — and they've never looked back. From fashion to full-scale brand direction, she now leads entrepreneurs in building elevated, intentional, and high-impact visual identities. If you're ready to hear what it really takes to design a brand that sticks — from someone who lives and breathes creativity — you're going to love this conversation. Please welcome Ariel Roberts to the show! KEY TAKEAWAYS: Psychology of Color in Business Environments: Wall colors have a measurable impact on human behavior, particularly appetite. Restaurants strategically use warm tones (red, orange, yellow) to stimulate hunger and increase customer consumption, while cooler tones like blue naturally suppress appetite and are avoided in dining establishments. Career Evolution Through Strategic Pivoting: Ariel Roberts demonstrates how professionals can successfully transition between related creative fields by building on transferable skills. Her progression from fashion design to business management education to brand design shows how diverse experiences can create a unique competitive advantage. Sibling Partnership in Entrepreneurship: The 2020 launch of Roberts Studio Design as a sister partnership highlights how family collaborations can provide both emotional support and complementary skill sets when entering competitive creative markets, especially during challenging economic periods. Specialization in High-Impact Brand Identity: Roberts Studio Design focuses specifically on serving "bold business owners" rather than casting a wide net, demonstrating the power of niche positioning in the crowded branding industry by targeting entrepreneurs who want distinctive, memorable visual identities. Integration of Artistic Vision with Business Strategy: Ariel's combination of fashion design background and formal business management education allows her to offer clients both creative excellence and strategic thinking, bridging the gap between artistic expression and commercial viability in brand development. ⭐️CONNECT WITH ARIEL ON SOCIAL MEDIA ⭐️ ▶︎ INSTAGRAM: @robertsstudiodesign ▶︎ WEBSITE: https://robertsstudiodesign.com/ ▶︎ EMAIL: [email protected] CONNECT WITH CELINA ON SOCIAL MEDIA ▶︎ INSTAGRAM: Celina.Eklund ▶︎ FACEBOOK: Celina Eklund ▶︎ YOUTUBE: CelinaEklund NEW: Join us at https://www.celinaeklund.com/ for premium content - Enjoy! For sponsorships or business inquiries reach out to: [email protected] For Podcast Inquiries, please DM @Celina.Eklund on Instagram!
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Is The Art of Caring For People Gone? Ft. Ariel Roberts
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