Is the CMO Role About to Disappear Forever? episode artwork

EPISODE · Sep 8, 2026 · 34 MIN

Is the CMO Role About to Disappear Forever?

from Marketing Against The Grain · host Hubspot Media

Build your AI marketing department with this Claude skill: ⁠https://clickhubspot.com/rlcb⁠ Ep. 451 Is the CMO role dying? Kipp and Kieran dive into why marketing’s highest seat is under pressure and what founders and marketers should do about it. Learn more on why the expectations for marketing leaders are higher than ever, how the evolution of marketing skills and AI are shaping the talent pipeline, and what strategies companies can use when they can’t find the perfect head of marketing. Mentions Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book LinkedIn https://www.linkedin.com/ Ask Kipp and Kieran a question! https://form.asana.com/?k=U4n5W_3WC2SkQO1bwK8Xzg&d=8587152060687 Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/@matgpod  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@marketingatg Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Episode metadata supplied by the publisher feed · Published Sep 8, 2026

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Is the CMO Role About to Disappear Forever?

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