EPISODE · Aug 28, 2024 · 19 MIN
Is the customer always right?
from Chicago Booth Review Podcast
Is the customer always right? In a world in which all sales are final, some buyers are bound to get duped. But if the customer's always right, what can retailers do about unreasonable customers? In this episode we hear from Chicago Booth's John Paul Rollert looks for a balance between honoring customers and indulging them.
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Is the customer always right?
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