Is The Streaming Era Ending? EVEN & UMG's Superfan Move

Whoever owns the fan relationship, owns the future!In today's Brain Squeeze episode, I briefly chat about my experience last night at the grand opening of Landmark Credit Union LIVE, a new concert venue downtown. Then, I'm shining a light on Milwaukee native, Mag, and his business EVEN, for their recent partnership with Universal Music Group. EVEN is currently changing the music landscape with it's direct to consumer model and major labels are starting to want a piece of the pie. We discuss what EVEN's deal with UMG means for the platform, music artists, radio and more. Take a listen!