Is the traditional agency model broken? With Pat Langton

Creativity doesn't come in hours. So why are agencies still selling time? We don't have to look too hard to see that the marketing industry is evolving at the speed of light, but marketing and advertising agencies have followed the same traditional agency model for over 40 years. With experience in both the brand side and the agency, Mia has seen the problem from both sides of the fence. So the big question is, is the traditional agency model broken? To answer the question, today's guest is Pat Langton. After selling his agency to Hero/McCann last year, Pat founded and runs Hook Creative Studio with his brother Matt. Hook was born out of frustration with long lead times, high production costs, and inefficiency. Campaigns and brands discussed in this episode: NRMA: Until Then Liquid Death Quaker Oats: You've got this   Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.    Have a brand or campaign that you'd like to unpack on the show? Let us know.   Connect with Mia Fileman: Instagram LinkedIn   Connect with Pat Langton + Hook Creative Agency: Instagram LinkedIn   Hook Creative   Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business. Individually for product and service based brands.