EPISODE · Oct 7, 2024 · 29 MIN
Is there a future for outdoor media in a digital age?
from From Startup to Wunderbrand · host Nicholas Kuhne
Nicholas Kuhne dives into the world of outdoor advertising with Charlie Riley, Head of Marketing at OneScreen. With his extensive background in marketing for startups, Charlie shares the evolving role of out-of-home (OOH) advertising in the digital age. https://www.onescreen.ai/ 00:00 Introduction to Nicholas Kuhne and Wunderbrand 00:59 Guest Introduction: Charlie Riley 01:42 The Evolution and Misconceptions of Billboards 03:48 Measuring the Impact of Outdoor Advertising 07:33 Strategic Use of Out-of-Home Advertising for Startups 11:35 Planning and Executing Out-of-Home Campaigns 14:11 OneScreen's Unique Approach and Differentiators 17:54 Creative and Cutting-Edge Out-of-Home Ideas 23:20 Charlie's Journey and Insights on Marketing 26:47 Conclusion and Contact Information Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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What this episode covers
Nicholas Kuhne dives into the world of outdoor advertising with Charlie Riley, Head of Marketing at OneScreen. With his extensive background in marketing for startups, Charlie shares the evolving role of out-of-home (OOH) advertising in the digital age. https://www.onescreen.ai/ 00:00 Introduction to Nicholas Kuhne and Wunderbrand 00:59 Guest Introduction: Charlie Riley 01:42 The Evolution and Misconceptions of Billboards 03:48 Measuring the Impact of Outdoor Advertising 07:33 Strategic Use of Out-of-Home Advertising for Startups 11:35 Planning and Executing Out-of-Home Campaigns 14:11 OneScreen's Unique Approach and Differentiators 17:54 Creative and Cutting-Edge Out-of-Home Ideas 23:20 Charlie's Journey and Insights on Marketing 26:47 Conclusion and Contact Information
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Is there a future for outdoor media in a digital age?
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