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Is This the Future of Soda Drinks? - Around The Table With Andrés & Sjacco episode artwork

EPISODE · Apr 30, 2025 · 44 MIN

Is This the Future of Soda Drinks? - Around The Table With Andrés & Sjacco

from Tomorrow's Bites with Andrés and Sjacco · host Andrés and Sjacco

How did soda go from medicinal 'impregnated water' to billion-dollar gut health elixir called Poppi?We dive into the wild transformation of soda from its quirky 18th-century roots as a health tonic to its latest reincarnation as a “functional wellness” drink dominating Whole Foods shelves.We explore:The bizarre origins of soda and how it was never meant to be fun.The wellness rebranding of sugar water—from Coca-Cola to kombucha.Why Gen Z is rejecting legacy soda brands and embracing gut health.The role of storytelling, packaging, and pseudo-science in building billion-dollar beverage brands.How soda brands use human psychology in their marketing.and much more...This episode is part history, part branding masterclass and a whole lot of sodaaa.🙏 LEAVE A REVIEW If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show! 👋 GET IN TOUCH WITH US👥 ⁠⁠Linkedin⁠⁠📸 ⁠⁠Instagram⁠⁠🌎 ⁠⁠⁠Website⁠⁠📰 Tailored ⁠substack⁠ (Every Sunday, a mini newsletter, readable in just 2 minutes with 1 marketing & communication trick, and 1 unmissable agrifood insight and 1 deep question for your own development)

What this episode covers

How did soda go from medicinal 'impregnated water' to billion-dollar gut health elixir called Poppi?We dive into the wild transformation of soda from its quirky 18th-century roots as a health tonic to its latest reincarnation as a “functional wellness” drink dominating Whole Foods shelves.We explore:The bizarre origins of soda and how it was never meant to be fun.The wellness rebranding of sugar water—from Coca-Cola to kombucha.Why Gen Z is rejecting legacy soda brands and embracing gut health.The role of storytelling, packaging, and pseudo-science in building billion-dollar beverage brands.How soda brands use human psychology in their marketing.and much more...This episode is part history, part branding masterclass and a whole lot of sodaaa.🙏 LEAVE A REVIEW If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show! 👋 GET IN TOUCH WITH US👥 ⁠⁠Linkedin⁠⁠📸 ⁠⁠Instagram⁠⁠🌎 ⁠⁠⁠Website⁠⁠📰 Tailored ⁠substack⁠ (Every Sunday, a mini newsletter, readable in just 2 minutes with 1 marketing & communication trick, and 1 unmissable agrifood insight and 1 deep question for your own development)

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Is This the Future of Soda Drinks? - Around The Table With Andrés & Sjacco

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Frequently Asked Questions

How long is this episode of Tomorrow's Bites with Andrés and Sjacco?

This episode is 44 minutes long.

When was this Tomorrow's Bites with Andrés and Sjacco episode published?

This episode was published on April 30, 2025.

What is this episode about?

How did soda go from medicinal 'impregnated water' to billion-dollar gut health elixir called Poppi?We dive into the wild transformation of soda from its quirky 18th-century roots as a health tonic to its latest reincarnation as a “functional...

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