Is This the Future of Soda Drinks? - Around The Table With Andrés & Sjacco

How did soda go from medicinal 'impregnated water' to billion-dollar gut health elixir called Poppi?We dive into the wild transformation of soda from its quirky 18th-century roots as a health tonic to its latest reincarnation as a “functional wellness” drink dominating Whole Foods shelves.We explore:The bizarre origins of soda and how it was never meant to be fun.The wellness rebranding of sugar water—from Coca-Cola to kombucha.Why Gen Z is rejecting legacy soda brands and embracing gut health.The role of storytelling, packaging, and pseudo-science in building billion-dollar beverage brands.How soda brands use human psychology in their marketing.and much more...This episode is part history, part branding masterclass and a whole lot of sodaaa.🙏 LEAVE A REVIEW If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show! 👋 GET IN TOUCH WITH US👥 ⁠⁠Linkedin⁠⁠📸 ⁠⁠Instagram⁠⁠🌎 ⁠⁠⁠Website⁠⁠📰 Tailored ⁠substack⁠ (Every Sunday, a mini newsletter, readable in just 2 minutes with 1 marketing & communication trick, and 1 unmissable agrifood insight and 1 deep question for your own development)