Is user acquisition dead? (Matej Lancaric)

from Games Growth with Upptic Hosted by Upptic

Wish there was a way to make user acquisition functional on iOS? There is! Learn more in "Maximizing Games Growth with the Upptic Platform." Sit down with Matej Lancaric and get the answer to the question on everyone's mind: Is user acquisition dead? Matej is a UA consultant with 10+ years of experience. He has global launched 32 games in the last 4 years, produces the "Brutally Honest" UA newsletter, and is also the host of the no-bullshit gaming podcast “Two & A Half Gamers.” We chat with Matej about the current state of attribution and privacy, whether SKAN is even worth using, surprisingly effective UA tactics and channels, and the impact of regulators on marketing. Read the full podcast summary.

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Is user acquisition dead? (Matej Lancaric)

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This episode is 39 minutes long.

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This episode was published on February 24, 2023.

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