Is Your Attraction Ready for an App?

We explore whether it’s time for your garden, zoo, aquarium, or museum to go beyond the printed map—and into the world of mobile apps.

We’re joined by Jacob Thompson, CX Director at Attractions.io, who works across both nonprofit attractions and for-profit parks. Together, we talk about what makes an institution ready for an app, what features actually drive revenue (hint: it’s not just a prettier map), and how apps can enhance both the guest experience and your marketing efforts.

Topics include:

• The tipping point for investing in an app
• How mobile tech supports secondary spend and premium upgrades
• Real results from institutions like Chester Zoo and ZooTampa
• Best practices for adoption, retention, and sponsorship integration

Whether you’re just exploring the idea or already pricing vendors, this episode gives you a practical look at how mobile apps are evolving in the cultural attraction space.

This podcast is produced by Attend Media.

Attend helps nonprofit attractions drive visitation through paid media. Download our free guide to media planning for nonprofit attractions at our site - attend.media

Interested in being a guest on the show? Visit the podcast's website - MarketingAttractionsPodcast.com