Is Your B2B Podcast Doing Its Job?

Most B2B podcasts don’t actually have a job.They exist because someone, somewhere, decided the company “should have a podcast”. Not because anyone decided what it was meant to do.I’m Neal Veglio, and in this episode of B2B Podcasting Insights, I’m asking the grown-up question almost nobody asks before they hit record...In this episode, I break down:Why so many B2B podcasts quietly become joblessHow interviews often mask a lack of strategyWhat changes inside a business when a podcast becomes operationalA simple test to tell whether your podcast is earning its keep — or wasting attentionIf you’re responsible for a B2B podcast and can’t clearly explain what should change after someone listens, this episode will help you spot the problem — and decide what to do next.Useful links:Visual breakdown: https://podknows.co.uk/joblessPodcast Growth Diagnostic: https://podknows.co.uk/diagnosticTimestamped summary00:00 Why most B2B podcasts don’t have a job01:20 The question nobody asks before launching02:26 Why “brand awareness” isn’t a job03:22 What an operational podcast actually does05:00 How podcasts end up jobless09:20 What changes when a podcast has a job12:40 The disappearance test15:40 The Podcast Growth DiagnosticMentioned in this episode:ChaptersThis podcast uses chapters in apps that support them.