Is Your Business A Media Company? 3 Big Things you should know. - Teacher: Gresham Harkless Jr.

I'm sure you've heard every company should be a media company. And every entrepreneur should be in the business of making content if they want their business to succeed. But is this approach really for everyone? Today in our lesson we're going to look at how to make your business a media company. We discuss identifying your target market, setting clear marketing goals, managing your resources effectively. And in the end, we talk about why relationships are crucial for business success. Here we go. Amy. Hello and welcome to the Useful Content Podcast, and today we have a brand new teacher in the useful content classroom. Gresham Harless Jr. How are you going, Gresham? I. I am doing awesome, drew. I'm excited to be here. Excellent, excellent. I, I know that you have a massive body of content and a massive body of work. You've been putting that together for a long period of time. We kind of discovered each other, I think, on the Facebook podcasting group, and, when I saw what you were doing, I said, you know, I have to talk to you. I. About how you're building out this digital stuff. 'cause you're someone who focuses on building out a person or, or a small business as a media company. So tell us a little bit about what you do and how you help your clients make useful content. Yeah, absolutely. So we're, we're all in the media business, as I usually say. I say you are a media company. That's my whole kind of marketing philosophy. Um, a lot of what we do is around like website design support and SEO services, so we try to provide that foundational level. Um, but, uh, as you know really well, you know, SEO is very all encompassing of most things that you do in marketing. But, um, going back to that, being a media company, having that mentality, that mindset, it's all around understanding how you can create content for the people that you're trying to target. So, you know, way back when I was trying to figure out what I wanted to do, how I would, you know, Build out the business. How I would try to distinguish myself. I'd already been building some things around, um, CB Nation, which is the content and information for entrepreneurs and business owners. And so I decided to just kind of marry those two because I knew that entrepreneurs, CEOs, business owners are always trying to get their name and information out there. So, um, I tried to use content in, in terms of building that media company to try to connect, build relationships with the people that we're ultimately trying to serve. Right. And so I, I know that the whole idea of being a media company is something that has come up, um, over the last few years. I think you may have been saying that since 2011 or something like that. You've been saying that for a while. people give you pushback about the concept of being a media company? I think so in the sense of. Understanding like media and what that looks like. I think that's where the pushback comes in because automatically, whenever we hear the word media, we're thinking of something. Um, the way that I really look at media is simply the creation of content. Um, that content is, can be very broad if you really think about it offline when you're handing out your business card or you're talking with somebody at a networking event. To some degree, you're creating content. If you're online, obviously you can create blogs, podcasts, social media, content. All those things are content. So when I look at it and you know, as I've started to even evolve it, how I looked at it, um, it's a lot broader than sometimes people think. And, and I think when people like kind of redefine it and look at it from that perspective, they start to see that, hey, I am actually tal...