Is Your Law Firm Marketing Actually Working?

Live from the American Association for Justice conference in Miami, Lunch Hour Legal Marketing is back with another deep dive into law firm marketing strategies that actually move the needle. Conrad Saam and Gyi Tsakalakis break down the biggest questions they tackled at the event: 🍟 How much should lawyers spend on marketing? 🍟 Brand vs. non-brand marketing—why it matters 🍟 Are you tracking the right metrics, or just vanity numbers? 🍟 Lawyer referrals vs. digital marketing—what’s the real ROI? 🍟 Why law firms MUST use a CRM to stop missing leads Plus, we expose how some legal marketing agencies try to take credit for leads they didn’t earn. (Yes, we see you.) If you’re serious about law firm growth, you won’t want to miss this one. 🔔 Don’t forget to subscribe for more legal marketing insights! 🎥 Watch the full video here. Chapters 00:00 - Intro & Welcome from Miami 00:46 - How Much Should Lawyers Spend on Marketing? 01:32 - Investing in Growth: ROI vs. Volume 02:34 - Why 30% is a Key Number in Legal Marketing 03:56 - Brand vs. Non-Brand: What It Means for Your Law Firm 05:09 - How Marketing Agencies Take Credit for Your Leads 07:00 - Why "How Did You Hear About Us?" is Crucial 10:31 - The Biggest Intake Mistakes Law Firms Make 13:15 - If You Don’t Have a CRM, Are You Even Growing? 19:01 - How to Hold Your Marketing Agency Accountable 21:20 - The Truth About "Up and to the Right" Traffic Graphs 21:56 - Wrap-Up & Final Thoughts