Isaac Keselman on the Importance of Education and Automation

In this episode, we catch up with Isaac Keselman, Master CBP, founder and president of Aqua Doctor. Keselman started off in the service side of the industry but found they were fequently asked by clients during service visits to solve pool problems created by other companies. They became so good at fixing problems created by other pool builders and construction firms, that it was an easy transition to building their own pools. Listen in to hear how education and curiosity (along with automation and AI) have paved the way to success for this booming company, and why Keselman believes that if you put 16 hours into a design class, you'll get 160 hours back.