Iteration over experimentation, with Maria Pergolino

from B2B Growth · host Sweet Fish

In this episode Benji talks to Maria Pergolino, Chief Marketing Officer at ActiveCampaign. Discussed in this episode: Jobs to be done vs. ICPMarketing KPIs across multiple channelsThe need for focus and iteration

Episode metadata supplied by the publisher feed · Published Aug 22, 2022

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Iteration over experimentation, with Maria Pergolino

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