It’s all marketing

This week, Ronan and Dave discuss Muc-Off’s much-delayed entry into premium drip wax lubes. Better late than never? With some new gravel wheels from Swiss Side and Scope hitting the market, the conversation turns to how hooked rims are quickly becoming a sales feature even in disciplines where hookless is perfectly fine. The geeks also chat about rim widths and wheel choices. Of course, there’s a PSA, while the free episode wraps with Ronan sharing a new app for the watts-obsessed – wattsthedifference. Something you'll be missing in this free feed is that members of Escape Collective get the full episode, including Ask a Wrench. This week, Dave is joined by pro mechanic Colin Williams to answer questions related to torque, DOT fluid, and picking one grease. Time stamps:  02:45 - Muc-Off does the thing they debated against  17:20 - Swiss Side’s budget gravel performance and  20:16 - Hooked is a selling feature 22:30 - Scope enters the wider rim space and a rabbit hole down the rim width tunnel  31:15 - Wolf Tooth joins the nice semi-internal headset game 35:00 - Sapim expands beyond steel spokes  41:00 - PSA for the eyes  43:30 - Ronan’s good thing  1:00:00 - Ask a Wrench (members only)  1:00:40 - More on torque, dry threadlocker, and carbon paste  1:08:00 - Worry about a frame repair  1:11:00 - How long does DOT fluid keep for?  1:14:00 - Picking one grease for general use