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Dec 12, 2016 34 min

It’s Gotta be Ibotta

from Added Value Podcast Hosted by Added Value Podcast

Added Value welcomes its first industry guest to the podcast today. Mike Dadlani of Ibotta joins the crew to talk about the journey from couponing in the days of yore to targeting, big data, and identity driven attribution today. We talk about why it’s useful, how it’s powerful, and what it all really means. Later, Haylee and Brian give Mike a quiz about Colorado, Mike's new state of residence…. or so they thought.

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It’s Gotta be Ibotta

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This episode was published on December 12, 2016.

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