It’s New 1/12: Direct Offer Ads in Google AI Mode, Universal Commerce Protocol, Brand Agents & Tuna Chunks

Today we covered the new Universal Commerce Protocol, new Direct Offers ads in AI Mode and Brand Agents for Merchant Center.  Google doesn’t want you to chunk your content. Believe it or not, Google integrates core search signals into its AI experiences, like AI Mode and AI Overviews. Finally, Google Ads has Performance Max A/B testing assets.0:00 - Introduction1:24 - Google announces Universal Commerce Protocol, Direct Offer Ads in AI Mode5:31 - Google Merchant Center Brand Agents6:16 - Google integrates core search signals into AI experiences8:05 - Google says no to tuna chunking12:05 - Google Ads PMax A/B testing assets beta 14:41 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.