EPISODE · Jan 13, 2026 · 10 MIN
It’s New 1/13: Apple & Google Gemini Siri Deal, Google Volatility Chatter & Search Ads
from Search Engine Roundtable Podcast · host Barry Schwartz
Today we covered the new multi-year deal where Google’s Gemini will power Apple Intelligence and Siri. We are seeing more search ranking volatility. Google Shopping policy updates for subscriptions and abbreviations. Microsoft Advertising for PMax up to 50 search themes.0:00 - Introduction1:15 - Google & Apple Gemini Siri Deal4:29 - Google Search ranking volatility7:09 - Google Shopping policy updates for subscriptions and abbreviations8:34 - Microsoft Advertising for PMax up to 50 search themes.9:23 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
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It’s New 1/13: Apple & Google Gemini Siri Deal, Google Volatility Chatter & Search Ads
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