EPISODE · Jan 20, 2026 · 7 MIN
It’s New 1/20: LLMs.txt not endorsed by Google Search, more SEO and ads
from Search Engine Roundtable Podcast · host Barry Schwartz
Today we covered a bunch of SEO topics including LLMs.txt files are not endorsed by Google Search. Google warns about hosting on free subdomain hosts. Google says comment link spam has no effect. Google AI Mode uses lighter fonts for pricing and inventory. Google Shopping API migration deadline is coming soon.0:00 - Introduction0:32 - Google does not endorse LLMs.txt files2:43 - Google warns about hosting on free subdomain hosts3:37 - Google says comment link spam has no effect4:47 - Google AI Mode with lighter fonts for pricing/inventory6:40 - Google Shopping API Migration Deadline Coming Soon7:37 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
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It’s New 1/20: LLMs.txt not endorsed by Google Search, more SEO and ads
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