It’s New 1/27: Yahoo! Scout - Search Is Back, ChatGPT Ads Are Expensive & More episode artwork

EPISODE · Jan 27, 2026 · 11 MIN

It’s New 1/27: Yahoo! Scout - Search Is Back, ChatGPT Ads Are Expensive & More

from Search Engine Roundtable Podcast · host Barry Schwartz

Today we covered that Yahoo is coning back to search with Yahoo Scout.  Yea, we got more Google volatility heating up. ChatGPT ads are not going to be cheap according to early reports.  OpenAI is emailing people to use ChatGPT.  Microsoft Advertising launched its Ad Preview Hub.SPONSORED by ADSQUIRE.com0:00 - Introduction2:09 - Yahoo is back in search with Yahoo Scout5:53 - Google Search volatility remains heated6:06 - ChatGPT ads are going to be expensive9:10 - OpenAI emails users to use ChatGPT  10:24 - Microsoft Ad Preview Hub 11:08 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

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It’s New 1/27: Yahoo! Scout - Search Is Back, ChatGPT Ads Are Expensive & More

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