It’s New 10/21: Fewer Google Core Updates, Google Ads CV & Inactivity episode artwork

EPISODE · Oct 21, 2025 · 6 MIN

It’s New 10/21: Fewer Google Core Updates, Google Ads CV & Inactivity

from Search Engine Roundtable Podcast · host Barry Schwartz

Today we covered Google not giving us more core update, more often. Google Ads is experimenting with setting the new customer value amount without advertiser input.  Google Ads will delete accounts without campaigns after 6 months.  And Google is testing AI powered product summary sections in AI Mode.0:00 - Introduction0:50 - Google didn’t come through with more core updates, more often2:39 - Google Ads experimenting with setting the new customer value amount3:55 - Google Ads to delete accounts without campaigns after 6 months4:49 - Google AI Mode product summary section6:27 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Episode metadata supplied by the publisher feed · Published Oct 21, 2025

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It’s New 10/21: Fewer Google Core Updates, Google Ads CV & Inactivity

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