It’s New 11/10: Movember Google search movement, Opal scaled content abuse and AI Max underperforming

Today we covered Google ranking volatility heating up for Movember. Google’s AI Opal tool touts creating optimized content in a scalable way. Many advertisers are saying Google’s new AI Max is underperforming. Google updated Google Finance with a lot of AI features. Plus, ChatGPT ads will be coming but they won’t look like Google Ads.0:00 - Introduction1:33 - Google Search ranking movement for Movember2:27 - Google Opal touts creating optimized content in a scalable way4:41 - Google AI Max ads are underperforming7:46 - Google Finance big AI updates9:06 - ChatGPT Ads are coming11:06 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.