It’s New 11/12: Google Discover Fake AI Spam, Shipping/Return Updates, LSA Lead Pricing & Microsoft Clarity

Today we covered Google saying they are going to fix the problem where Google Discover is showing fake AI spam in the feed. Google added more ways to communicate shipping and return policies outside of Merchant Center. Google Local Service Ads message leads has new value-based pricing.  Microsoft Clarity is now required for publishers to make money with Microsoft Advertising.0:00 - Introduction0:42 - Google Discover fake AI spam problem1:58 - Google adds new shipping/return policy methods3:16 - Google LSAs message leads value based pricing6:45 - Microsoft Clarity mandatory for publishers8:21 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.