It’s New 11/19: Google Gemini 3 powers AI Mode, GEO rush, Google Ads, Microsoft Advertising and Semrush news

Today we covered the Google release of Gemini 3, Google AI Mode is already powered by it.  Google, Microsoft and Perplexity were quotes on the GEO rush.  Google Ads rolls out original conversion value metric. Microsoft Advertising has asset-level editorial review, conversion delay and more.  Oh, and Semrush is to be acquired by Adobe.0:00 - Introduction1:25 - Google Gemini 3 powers AI Mode3:46 - Semrush to be acquired by Adobe6:34 - GEO Rush - quotes from Google, Microsoft and Perplexity8:49 - Google Ads original conversion value10:03 - Microsoft Advertising asset-level editorial review, conversion delay and more11:38 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.