It’s New 11/20: Google Search Console brand filters, AI control proposals, anonymous reviews and gray Google Ads

Today we covered the new Search Console brand filters for performance reports. Google Maps now lets you leave reviews anonymously. Google Search has some ranking volatility again.  Google had proposals for AI controls for publishers but didn’t pick a good one.  Google is testing grayed out backgrounds for ads and local results. Google Shopping brand inclusions is not currently working. Google also posted AI Max tips.0:00 - Introduction1:08 - Google Search Console brand filters and reporting3:56 - Google Maps anonymous reviews and more5:19 - Google ranking update6:34 - Google had proposals for AI controls but...8:07 - Google tests gray backgrounds for ads and local pack9:50 - Google Shopping brand inclusions not working10:44 - Google AI Max tips12:20 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.