It’s New: 11/6: Google Election Search Update, HCU Data, Shopping Tab, Search Ads & More

Google search is heating up again, we're seeing a lot of ranking volatility - we're calling it the Election 2024 Google update. Glenn Gabe reported that 22% of those sites hit by the helpful content update saw 20% increases or more since the August update, the rest are still dead.  Google is highlighting the new Google Shopping interface with a new label.  Google Shopping has these bag icons that take you right to the checkout page. Microsoft Advertising shopping audience campaigns has some updates. A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, daily dose of the latest in SEO with Crystal Carter and Mordy Oberstein of Wix with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz. More specifics will be posted later at  https://www.seroundtable.com/recap-11-06-2024-38362.html