It’s New 12/16: AI Search & Traditional Search Optimization Is The Same & More

Today we covered how Nick Fox from Google said optimizing for AI search is the same as optimizing for traditional search. He also said no, Google wont’ have licensing deals for most publishers for AI consumption. Google Search Console’s average position is reversing or maybe not.  Google Ads exact match cannot show ads in AI Overviews. Google Ads location targeting option for Demand Gen is rolling out. Plus more search news…0:00 - Introduction1:00 - Google AI optimization same as traditional optimization1:53 - No standard licensing deals for publishers from Google4:23 - Google Search Console average position update6:15 - Google Ads exact match cannot show ads in AI Overviews9:00 - Google Ads location targeting option for Demand Gen9:55 - and more news10:49 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.