It’s New 12/23: Publisher Google Search traffic declines, Google Ads news and sneaky Google Discover episode artwork

EPISODE · Dec 23, 2025 · 10 MIN

It’s New 12/23: Publisher Google Search traffic declines, Google Ads news and sneaky Google Discover

from Search Engine Roundtable Podcast · host Barry Schwartz

Today we covered how news publishers continue to see declines in web search traffic and Discover makes up too much of their traffic.  Google Discover is pushing what looks like news stories to users, but they go to AI Mode.  Google Search bar in Chrome tab pushing Google AI Mode too.  Google Ads Demand Gen rolling out Maps channels.  And Google Ads is testing Learn more links in ad text.0:00 - Introduction0:34 - News publishers continue to drop on Google search traffic3:01 - Google Discover tricks users into AI Mode6:18 - Google Search prefilling the Chrome search bar7:02 - Google Ads Demand Gen with Maps channel8:10 - Google Ads with Learn more links in ad text10:00 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Episode metadata supplied by the publisher feed · Published Dec 23, 2025

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It’s New 12/23: Publisher Google Search traffic declines, Google Ads news and sneaky Google Discover

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