It’s New 12/29: Digital mulch, ccTLDs for SEO, Microsoft Advertising custom columns and more

Today we covered how Google’s John Mueller questioned the need for ccTLDs for international SEO purposes. He also called some SEO content “digital mulch.” Microsoft Advertising added custom columns to the user interface. Google is testing a speaker icon on AI Overviews and Chrome tests Browse with AI instead of Gemini button.0:00 - Introduction1:20 - Google on ccTLDs for international SEO3:24 - Google calls some SEO content digital mulch5:02 - Microsoft Advertising adds custom columns7:49 - Google AI Overviews with speaker icon8:49 - Google Chrome tests new Gemini button 10:06 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.