It’s New 2/10: ChatGPT Ads now live, Grokipedia dropping and Google Ads episode artwork

EPISODE · Feb 10, 2026 · 7 MIN

It’s New 2/10: ChatGPT Ads now live, Grokipedia dropping and Google Ads

from Search Engine Roundtable Podcast · host Barry Schwartz

Today we covered ChatGPT Ads going live. There is more Google ranking volatility.  Grokipedia is dropping in the Google search results.  And Google Ads PMax A/B experiments rolling out. Google is now testing citation icons on the bottom of the AI Mode responses.0:00 - Introduction0:25 - ChatGPT Ads go live with user controls2:07 - Google ranking volatility heats up2:29 - Grokipedia see Google visibility decline3:37 - Google Ads Performance Max A/B experiments4:48 - Google AI Mode bottom citations7:05 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Episode metadata supplied by the publisher feed · Published Feb 10, 2026

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It’s New 2/10: ChatGPT Ads now live, Grokipedia dropping and Google Ads

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