It’s New 2/12: Google AI Mode has new ads, UCP live in AI Mode, OpenAI wants to replace ad agencies & WebMCP previewed

Today we covered the new Google AI Mode retail ad units, Veo 3 in Google Ads Asset Studio, plus UCP rolling out in AI Mode.  OpenAI wants advertisers to prompt to create ads, bypassing agencies.  Google released an early preview of WebMCP for agentic connections. 0:00 - Introduction0:28 - Google AI Mode new retail ad units & Veo 3 in Asset Studio4:41 - Google is rolling out UCP in AI Mode5:34 - OpenAI mode wants you to create ads by prompting8:37 - Google released an early preview of WebMCP9:38 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.