It’s New 2/18: Google Ads Advanced Plans, Faster Crawling, Background News & More episode artwork

EPISODE · Feb 18, 2025 · 9 MIN

It’s New 2/18: Google Ads Advanced Plans, Faster Crawling, Background News & More

from Search Engine Roundtable Podcast · host Barry Schwartz

Today we discussed a Google Ads feature named Advanced plans.  We also touched on the new Display and Video 360 API changes.  Google has this new backgrounds section in the search results.  And John Mueller of Google said there is no persistent shortcut for faster crawling.  Plus, Bitly may now show ads on its free tier level. 0:00 - Introduction1:05 - Google Ads API changes 2:39 - Google Ads advanced plans4:55 - Bitly ads on free tier 6:43 - Google background section8:41 - Shortcuts for faster crawling9:40 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Episode metadata supplied by the publisher feed · Published Feb 18, 2025

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It’s New 2/18: Google Ads Advanced Plans, Faster Crawling, Background News & More

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