It’s New 2/5: Gemini Ads, Google Earnings, AI Overview Comparisons, CTR Impact, Rankings & Microsoft Ads

Today we covered how Google may bring ads to Gemini.  Google also posted its earnings report.  Google AI Overviews now have these detailed comparison shopping views. AI Overviews are having a negative impact on click-through rates.  We are seeing new ranking volatility.  Microsoft Ads has a bunch of news and features.  0:00 - Introduction 0:48 - Google Gemini to get ads 2:03 - Google Earnings report 4:15 - AI Overviews detailed comparisons 6:25 - CTR impact of AI Overviews   7:14 - Google ranking volatility 8:03 - Microsoft Ads news 9:24 - Conclusion A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.