It’s New 2/6: Google Ads Navigational Experience, Recipe Fluff, Originality & ChatGPT Search

Today we covered the new Google Ads update where it will show fewer ads that offer a poor user navigational experience.  Google’s updated quality raters guidelines talks about having to scroll to much for recipes.  Google’s Gary Illyes said originality is important for this coming year.  Also, don’t change your lastmod date just for copyright date changes.  ChatGPT Search no longer requires a login, and Google launched Gemini 2.0 to all and Microsoft Think Deeper is out to all.   0:00 - Introduction 0:52 - Google Ads user navigational experience update 3:59 - Google on recipe blog scrolling fluff 5:46 - Google says originality is important 8:03 - Google on when not to change the lastmod date 9:03 - ChatGPT Search, Gemini 2.0 and Copilot Think Deeper 10:36 - Conclusion A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable. This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.