It’s New 3/12: Google Ads AI Policy Enforcement, Negative Keywords, Ads Editor & 📎

Today we discussed how Google uses AI and human evaluators for policy enforcement. Google expanded its negative keywords for PMax from 100 to 10,000 keywords.  Google Ads Editor version 2.9 is out.  Google is using paperclip icons to let you share search results.0:00 - Introduction0:31 - Google Ads AI policy enforcement2:37 - Google expanded negative keywords caps for PMax4:00 - Google Ads Editor version 2.9 is out5:12 - Google paperclips to share search results 6:53 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.