It’s New 3/27: Google traffic to publishers necessary evil, spam doc tweaks, Google Ads and more episode artwork

EPISODE · Mar 27, 2025 · 7 MIN

It’s New 3/27: Google traffic to publishers necessary evil, spam doc tweaks, Google Ads and more

from Search Engine Roundtable Podcast · host Barry Schwartz

Today we had breaking news with the March core update finishing, then we discussed how a former Google said traffic to publishers is a necessary evil.  Google made a minor tweak to its spam docs, but what does it mean.  Google has new event search interfaces and blue website buttons.  0:00 - Introduction0:26 - Google March core update just finished0:56 - Google tweaks spam doc, what does it mean2:20 - Google: Traffic to publishers a necessary evil5:25 - Google event search updates6:03 - Google knowledge panels with blue website buttons6:59 - ConclusionA daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

Episode metadata supplied by the publisher feed · Published Mar 27, 2025

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It’s New 3/27: Google traffic to publishers necessary evil, spam doc tweaks, Google Ads and more

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